Art direction for us is a journey of discovery. Production processes, technical potential, history (or not), the product, the market, the business. Just like people, brands also have their own personality, and working to bring out the best in each one is always an exciting process.
For each individual client we set the tone and the key message then coordinate all aspects around a clear goal. We work with visual content, interior guidelines, events and copy to help our clients generate and consolidate a clear message in all areas necessary.
India Mahdavi